According to NiCE analysts, AI is just an instrument in the CX symphony, and conducting it well is key to delivering exceptional customer experiences.
At the NiCE Analyst Summit 2025 in Vienna, Austria, industry analysts, executives, partners, and customers gathered to discuss the transformation of customer experience (CX) through AI.
Delivering great CX today isn't about playing a single note well.
The summit highlighted the importance of AI in delivering and scaling exceptional customer experiences, but also emphasized that automation only delivers full value when intelligently orchestrated.
Author's summary: AI is a key instrument in the CX symphony, requiring intelligent orchestration.