Reddit’s Human-Centered A.I. Strategy Is Fueling Its Success

Reddit's Human-Centered A.I. Strategy

Reddit is thriving in the A.I. era by pairing A.I. innovation with a human-first ethos.

The community-driven discussion site is the third most visited website in the U.S., behind Google and YouTube, according to Semrush's October 2025 data.

Reddit's leaders are doubling down on the platform's identity as "for humans, by humans," while using A.I. to spark authentic conversations.

Between July and September, Reddit brought in $585 million in revenue, up 68 percent from the same period last year.

for humans, by humans

Author's note: Reddit succeeds with human-centered A.I. strategy.

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Observer Observer — 2025-11-01

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