Reddit's Human-Centered A.I. Strategy Is Fueling Its Success
The community platform is growing fast by pairing A.I. innovation with a human-first ethos.
Reddit is thriving in the A.I. era, even as fast, synthetic content floods nearly every corner of the internet. The community-driven discussion site is the third most visited website in the U.S., behind Google and YouTube (and ahead of Amazon and Facebook), the company said yesterday (Oct. 30) on its third-quarter earnings call, citing Semrush’s October 2025 data.
Reddit’s leaders said they’re doubling down on the platform’s identity as “for humans, by humans,” even as they use A.I. to help spark more authentic conversations.
Between July and September, Reddit brought in $585 million in revenue, up 68 percent from the same period last year.
Author's summary: Reddit's human-centered A.I. strategy fuels success.
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