Irving Azoff and MAC React to UMG-Udio Deal: ‘Make Sure It Doesn’t Come at the Expense of the People Who Actually Create the Music’

UMG-Udio Deal Sparks Industry Reaction

The UMG-Udio AI deal has garnered significant responses from the industry, including from the Music Artist Coalition (MAC) and Irving Azoff.

The creator-focused organization expressed cautious optimism about the agreement, but is also "insistent on details" about the effect it will have on artists.

We’re cautiously optimistic but insistent on details.

Jordan Bromley, leader at Manatt Entertainment and board member of MAC, emphasized the need for clarity on artist compensation in a press release.

Author's summary: UMG-Udio AI deal sparks cautious optimism.

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Billboard Billboard — 2025-10-31

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