Miniso Reports Strong Sales Growth
Miniso has announced that it is on track to reach £42 million in turnover by the end of 2025, up from £26.1 million a year earlier.
After launching its first store in the UK in 2019, the collectibles and pop culture brand now has 50 shops across the country, where it sells popular products, including 'blind boxes'.
The expansion has seen high street sales jump by 63% in the last year, with ecommerce sales delivering year-on-year growth of 500%.
Miniso attributed the online success to the launch of a new version of minisoshop.co.uk with improved navigation, more products and ranges.
The brand is also benefiting from demand for collectibles, plushies and fragrance from Gen Z and their families.
No direct quote available in the text.
Author's summary: Miniso's UK sales are growing strongly.