Uber revealed strategy on Friday to take over Delivery Hero in a multi-billion deal worth $14.8bn, broadening Uber Eats’ delivery network across Europe and Asia.
Delivery Hero runs local food delivery businesses that will merge into Uber’s service, strengthening its footprint in competitive markets.
Analysts say the proposal values Delivery Hero at $13bn, enhancing Uber’s standing against rivals in digital restaurant delivery.
The step follows continuous marketing pushes for Uber Eats, with details reported in trade publications about the bid’s progress.