Can You Vibe Target in the Outcomes Era? - ExchangeWire.com
Can You Vibe Target in the Outcomes Era? In this op-ed, Luc Benyon explores the concept of agentic age and the trade-offs involved in exchanging vibes. The era of agentic advertisin…
UK’s new national laboratories site will support ‘invisible infrastructure’ of measurements that keep world in sync
UK's New National Laboratories Site A new state-of-the-art national laboratories facility has been officially opened in Guildford, UK, fol…
Beyond Last-Click: Attribution Models That Actually Reflect Modern Customer Journeys
Limitations of Last-Click Attribution Last-click attribution credits all conversions to the last touchpoint a prospect interacted with bef…
Permit delays see 'big-name' operators ‘running hot’
Permit Delays and Non-Compliance According to Robert Smedley, Managing Director of Smedley's Engineers, big-name PBS operators are "runnin…