Marketing Attribution: Understanding Last-Touch and Multi-Touch Models Marketing attribution is the process of identifying and assigning credit to marketing touchpoints that influence a cu…
Permit Delays and Non-Compliance According to Robert Smedley, Managing Director of Smedley's Engineers, big-name PBS operators are "runnin…
Can You Vibe Target in the Outcomes Era? In this op-ed, Luc Benyon explores the concept of agentic age and the trade-offs made when exchan…
Impaired Driver Charged After Attempt to Evade Traffic Stop RCMP Northeast Traffic Services – Cape Breton has charged a man with impaired …
Sorghum Test Weight: Understanding its Importance When discussing crops at the end of the season, yield is often the first topic, followed…
Bell Media and Environics Analytics Launch Outcomes Measurement Bell Media, in partnership with Environics Analytics, announced the launch…
Mosman to Rebrand as Quantum Helium Mosman Oil & Gas, based in Australia, is set to rebrand as Quantum Helium, capitalizing on growing hel…
Limitations of Last-Click Attribution Last-click attribution credits all conversions to the last touchpoint a prospect interacted with bef…
UK's New National Laboratories Site A new state-of-the-art national laboratories facility has been officially opened in Guildford, UK, fol…
ICC Dismisses Israel's Appeal Against Arrest Warrants The International Criminal Court has rejected Israel's appeal against arrest warrant…
On the Oriole Beat with Ken Rosenthal Ken Rosenthal, Fox Sports baseball insider, shares his experiences as a young beat writer and column…