Limitations of Last-Click Attribution
Last-click attribution credits all conversions to the last touchpoint a prospect interacted with bef…
Permit Delays and Non-Compliance
According to Robert Smedley, Managing Director of Smedley's Engineers, big-name PBS operators are "runnin…
Change of Position Leads to Success for Cape Breton Rugby Player
Cape Breton rugby player Brielynn Murrant has won the AUS most valuable p…
Marketing Attribution: Understanding Last-Touch and Multi-Touch Models
Marketing attribution is the process of identifying and assigning c…
Can You Vibe Target in the Outcomes Era?
In this op-ed, Luc Benyon explores the concept of agentic age and the trade-offs made when exchan…
Bell Media and Environics Analytics Launch Outcomes Measurement
Bell Media, in partnership with Environics Analytics, announced the launch…
Mosman to Rebrand as Quantum Helium
Mosman Oil & Gas, based in Australia, is set to rebrand as Quantum Helium, capitalizing on growing hel…
UK's New National Laboratories Site
A new state-of-the-art national laboratories facility has been officially opened in Guildford, UK, fol…
Tigers Well Represented in AUS Men's Soccer Awards
Five Tigers were named all-stars and head coach Alan Jazic was named coach of the year.…
Mayoral Candidate Curtis Sliwa Attends Middle Village Community Meeting
Curtis Sliwa, a mayoral candidate, visited St. Margaret's Parish H…