Limitations of Last-Click Attribution Last-click attribution credits all conversions to the last touchpoint a prospect interacted with before buying, such as a demo request or contact form…
Tigers Well Represented in AUS Men's Soccer Awards Five Tigers were named all-stars and head coach Alan Jazic was named coach of the year.…
Mosman to Rebrand as Quantum Helium Mosman Oil & Gas, based in Australia, is set to rebrand as Quantum Helium, capitalizing on growing hel…
Marketing Attribution: Understanding Last-Touch and Multi-Touch Models Marketing attribution is the process of identifying and assigning c…
Change of Position Leads to Success for Cape Breton Rugby Player Cape Breton rugby player Brielynn Murrant has won the AUS most valuable p…
Mayoral Candidate Curtis Sliwa Attends Middle Village Community Meeting Curtis Sliwa, a mayoral candidate, visited St. Margaret's Parish H…
Can You Vibe Target in the Outcomes Era? In this op-ed, Luc Benyon explores the concept of agentic age and the trade-offs made when exchan…
Permit Delays and Non-Compliance According to Robert Smedley, Managing Director of Smedley's Engineers, big-name PBS operators are "runnin…
Bell Media and Environics Analytics Launch Outcomes Measurement Bell Media, in partnership with Environics Analytics, announced the launch…
UK's New National Laboratories Site A new state-of-the-art national laboratories facility has been officially opened in Guildford, UK, fol…
ICC Dismisses Israel's Appeal Against Arrest Warrants The International Criminal Court has rejected Israel's appeal against arrest warrant…