Marketing Attribution: Understanding Last-Touch and Multi-Touch Models
Marketing attribution is the process of identifying and assigning c…
Tigers Well Represented in AUS Men's Soccer Awards
Five Tigers were named all-stars and head coach Alan Jazic was named coach of the year.…
Can You Vibe Target in the Outcomes Era?
In this op-ed, Luc Benyon explores the concept of agentic age and the trade-offs made when exchan…
Limitations of Last-Click Attribution
Last-click attribution credits all conversions to the last touchpoint a prospect interacted with bef…
ICC Dismisses Israel's Appeal Against Arrest Warrants
The International Criminal Court has rejected Israel's appeal against arrest warrant…
Permit Delays and Non-Compliance
According to Robert Smedley, Managing Director of Smedley's Engineers, big-name PBS operators are "runnin…
Mayoral Candidate Curtis Sliwa Attends Middle Village Community Meeting
Curtis Sliwa, a mayoral candidate, visited St. Margaret's Parish H…
Mosman to Rebrand as Quantum Helium
Mosman Oil & Gas, based in Australia, is set to rebrand as Quantum Helium, capitalizing on growing hel…
UK's New National Laboratories Site
A new state-of-the-art national laboratories facility has been officially opened in Guildford, UK, fol…
Bell Media and Environics Analytics Launch Outcomes Measurement
Bell Media, in partnership with Environics Analytics, announced the launch…